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A lot of that transformation had to do with OutKast, who became one of the biggest-selling and most respected artists on the planet within half a decade. Over the next quarter century the South indeed had its say, and Atlanta in particular would gradually eclipse both New York and Los Angeles in overall influence, to the point where it now stands as the unofficial world capital of hip-hop. Next up was Andre, visibly frustrated, who ended his short speech with a simple declaration that would quickly develop into a regional mantra: “It’s like this though - the South got something to say.” With boos still ringing out, Big Boi tried to diffuse some of the tension from the podium. This response had little to do with who OutKast was, but rather where they were from: Southern hip-hop was still largely dismissed by the genre’s coastal elites, and Atlanta was hardly even on the map. The audience revolted, openly booing as Andre 3000, Big Boi, and a group of their associates took the stage. West narrative, when the young Atlanta duo OutKast won the best new artist award. Yet one of the night’s most significant moments came from an unexpected break in the overarching East v.